Targeted Web Traffic Brands that are looking to advertise online will often try to identify the segments of the market which are most likely to want to purchase their products or services and attempt to reach these niches over those segments that are unlikely to do business with them. This is of obvious benefit to them and can lead to more significant returns for their business. Finding the Right Targeted Traffic Many brands are of course interested in the viewers who see their ads and an industry verifying the traffic that surrounds these viewers. These firms can make sure that you are targeting the appropriate viewers and different digital advertising companies can help to augment your ad placement towards viewers who are more likely to be buyers. Data is the Key To effectively target a customer group, data is the key. Digital advertisers will either collect data on their own or purchase data from third parties that collect and repackage da